Transparent ranking
How guides are ranked
Every verified guide receives a score out of 100. Company search lists guides from highest to lowest score.
Tourist reviews
51 points max
Stars from travellers who were on the tour. Worth 60% of the rating points.
Company reviews
34 points max
Stars from the tour company that hired the guide. Worth 40% of the rating points.
Experience
10 points max
Grows with years of guiding, up to 15 years.
Completed tours
5 points max
Tours finished through the platform, up to 50.
Why one lucky review can't top the list
Ratings are smoothed with a Bayesian average. Every guide starts as if they had 3 reviews of 3.5★. Real reviews gradually replace that starting point, so a guide with fifty 4.8★ reviews ranks above a guide with a single 5★ review.
adjusted rating = (reviews × average + 3 × 3.5) ÷ (reviews + 3)
Hidden or removed reviews no longer count. Scores update the moment a review is posted.